Intertech Construction Corporation of America

There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.

Often when interviewing a new client, I will ask … Do you have a brand? What is your brand? Do you think having a brand is important?

If your hand is already in the air … and at the same time your head is down evaluating the sentence structure and looking for typos … the answer is obvious.