Ron Rosenthal is the founder and president of IRON Consulting Group, a specialized business consultancy for small and medium enterprises. He is an experienced corporate marketing, communications and operations executive with more than 30 years success driving top-line and bottom-line growth for B2B-oriented companies. Ron is a respected business leader, who quickly grasps the big picture, organizes for success and delivers measurable results.
He began his career with McCann-Erickson in New York City, later moving on to the broadcast side of the advertising/media business in sales and station management for Meredith and Park Broadcasting.
As the technology boom started, Ron leveraged his business and marketing skills into running the worldwide marketing strategies for several technology companies in Atlanta, including Scientific Software (acquired by BellSouth, then Stratus Computer) and Harbinger Corporation (acquired by Peregrine Systems). He founded eyeQuest Networks, a high-definition digital media service providing customized marketing and patient education programming to physicians offices, which is now a marketing service component of IRON Consulting Group.
Ron’s experience covers start-ups, public and private corporations, both profitable performers and turn-arounds.
He’s a consummate team player and manager, who has started operations from scratch, turned around underperforming teams and helped great teams become even better. He has a proven track record that focuses on maximizing execution by aligning team and individual objectives with company vision, strategy and goals.
- Brand, Marketing, Communications (30+ years)
- Technology (25+ years)
- Broadcast, Advertising (9+ years)
- Consulting (10+ years)
- President & CEO, IRON Consulting Group & eyeQuest
- SVP Worldwide Marketing, BindView Corp.
- VP Corporate Marketing, Harbinger Corp.
- VP Corporate Marketing, Scientific Software Inc.
- VP Marketing, Shipsystems, Ltd.
- Station Manager, Park Broadcasting
- Sales Manager, Meredith Broadcasting
- Sr. Media Buyer, McCann-Erickson
My All-Time favorites …
They always do such incredible things and make me so proud every day!
Books & Movies ...
Cosmos for everything yet to be discovered. Wizard of Oz for everything beyond the rainbow.
Things to do ...
Get it right. Make people happy (thanks Disney). Cooking, golf, travel.
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Clients often ask about the value of adding or maintaining eNewsletters as part of their eMarketing social media mix. Here’s what I advise.
There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.