The Bermet Company

With more than 300 annual trick or treaters in our neighborhood, Halloween reminds me about the power of brand, market, positioning, messaging.

If your hand is already in the air … and at the same time your head is down evaluating the sentence structure and looking for typos … the answer is obvious.

There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.