Baer Wealth Management

Often when interviewing a new client, I will ask … Do you have a brand? What is your brand? Do you think having a brand is important?

For many clients it begins with a simple question: WHY don’t we come up on the first page of Google, Bing and Yahoo searches?

There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.