Intertech Construction Corporation of America

Often when interviewing a new client, I will ask … Do you have a brand? What is your brand? Do you think having a brand is important?

With more than 300 annual trick or treaters in our neighborhood, Halloween reminds me about the power of brand, market, positioning, messaging.

There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.