Blog

With more than 300 annual trick or treaters in our neighborhood, Halloween reminds me about the power of brand, market, positioning, messaging.

There’s an old business adage that says … half of what we spend on advertising is wasted, we just don’t know which half.

If your hand is already in the air … and at the same time your head is down evaluating the sentence structure and looking for typos … the answer is obvious.

Often when interviewing a new client, I will ask … Do you have a brand? What is your brand? Do you think having a brand is important?

Clients often ask about the value of adding or maintaining eNewsletters as part of their eMarketing social media mix. Here’s what I advise.

For many clients it begins with a simple question: WHY don’t we come up on the first page of Google, Bing and Yahoo searches?